Trusted by universities around the globe since 2012
Challenges of the digital age
What is Funderful’s solution?
Facebook Messenger Chatbots
Distribute customized yet automated messages to your community, directly from your Facebook Page.
Paid Social Advertising
Serve your institution’s content to targeted, relevant users natively on their social media channels.
How does Funderful work?
Step 1: We find 84% of your alumni community on Facebook
From young alumni to leadership and major gifts, we’ve been able to find on average 84% of alumni on Facebook. Learn about Paid Social here >
Step 2: We run targeted Paid Social ads
Our social media team manages:
- Campaign placement & optimization
- Efficient media budgeting
- Performance measurement
- Impact reporting
Step 3: We build your Facebook Messenger subscriber list
Step 4: Engage your alumni year round at 80% open rates
What are chatbots?
Increase donations & engagement
Each constituent’s path to giving back is different, which is why experiencing pre-built conversational flows allows your alumni to reveal only the information they are interested in.
Get an instant response
Unlike direct mail, email or social media, Messenger is all about real-time two way conversations, so you will always be able to sense the sentiment in your community and adapt quickly as needed.
Identify leadership donors
By asking the right questions and taking the advantage of 10X better engagement rates than email, you are able to quickly identify new high potential leadership donor prospects.
Develop and strengthen relationships
You can switch from automated chatbots to live messaging conversation at any time, allowing you to start nurturing relationships with your high priority constituents.
Drive to your website
Whether your campaign features a giving day website or a reunion registration page, you are able to drive your Messenger subscribers to priority websites of your choosing.
Enrich your database
Once your audience starts responding to the chatbot and revealing their current preferences, you will have access to an ever-growing amount of information that you can use to enrich your existing database.