Andy Shaindlin discusses our gamification approach helped increase alumni participation by 300%
Alumni Futures Blog author Andy Shaindlin recently covered “Let’s Beat Stanford”, the fundraising campain at Stockholm School of Economics in Riga that, against all odds, helped SSE Riga alumni become one of the most generous in the world as well as was the starting point for Funderful.
“A creative way to improve fundraising results. Kulberg told me about his efforts a couple of years ago, after a dramatic rise in alumni giving, from 0% to 11% in four years. SSE then tried their new approach and leapt to 33% in the first year of Kulbergs’ experimentation. I said to him at the time, “That’s great, but unless you retain donors and maintain that level of support, your approach is not a viable long-term strategy.”
He contacted me again recently and said “We’ve retained donors and we reached 35% in 2013.”
Read the full story: Alumni Futures – Volunteer-Led Fundraising: SSE Riga’s ”Beat Stanford” Campaign