We help universities get alumni to give back

Funderful online fundraising campaigns are designed for best donor conversion, peer to peer interaction, and creating a lasting culture of giving at any college or university.

Alumni fundraising campaigns

Rhodes Scholars case study: increasing participation rate from 12% to 28% in three months

Access case study

How we get alumni to give?

Our platform is designed for an amazing donor experience. Here are some elements that ensure success for online alumni fundraising campaigns:

Creative Theme

An online fundraising campaign is a story, and the community is its hero. Your campaign website will capture your unique campaign theme to fit the character of your community.

Interactive Website

Every element is designed and hand picked to get your donors excited and feel special. In addition, our mobile-friendly donor experience is designed to be as easy as using Uber or Airbnb.

Spark Friendly Rivalry

Real time infographics will drive donors to cheer proudly for their group’s position in the online campaign. Team progress is rewarded, reported on and used as a source for further friendly rivalry.

Instant recognition

Everyone wants to be recognized for their good deeds. That is why donors are instantly recognized on the platform, making them feel appreciated and want to share the campaign with their friends

Milestone challenges

Incentive pool prizes, donor match challenges, donation milestones are all powerful incentives for reaching your campaign goal. But to achieve success, progress must be visualized in real time.

Social media challenges

Don’t have a strong social media presence? No problem. Our fun challenges have proved to make campaigns go viral, while generating new donations by themselves, meaning less work for you.

Here are some of our most popular campaigns

Year-End Drives

Create a sense of urgency when making the big push for fiscal year-end

Giving Days

Days of giving or fundraising blitz are all about creating excitement and buzz

Memory Campaigns

Make a soft ask by asking to share memories and experience nostalgia


Offer auditorium seats for sponsorship online and attract mid level donors

It’s not just technology

We will provide not only technology, but all the support you will need to run your first successful online campaign or multiple campaigns.

For donation processing we offer a selection of payment processors you can choose from. You receive payments directly by integrating with the payment provider of your choice.


How long does it take to run a successful campaign?

All it takes is 3-5 hours per week. We will provide not only technology but all the support you’ll need. Schools say working with Funderful is equivalent to adding an entire online fundraising team! Our packages include: platform, creative, strategy, communications, social media, and planning. To find out how you can run a successful campaign, contact one of our online giving experts.

OK, how much is this going to cost me?

We’ve designed the platform in a way that makes it affordable to any institution. Talk with us and let’s discuss what are your needs and expectations. Our campaigns have proven to be successful numerous times and there is always space for customization, if you really want to stand out. Plus, we’re all about giving away the theory for free on our blog.

Who do you work best with?

We work great with schools that have a small annual giving team, because we provide the knowledge and support needed to run a successful campaign.
Our clients are in the US as well as UK and Europe (and even Latin America!) and our campaigns work great with different languages. We’re also all about education, so make sure to check out our online giving blog to dig in on your own. For more on our background and what we stand for, check out our page.

How long does the planning take before the campaign?

We should start planning 2-3 months prior to the start of the campaign. During this time we create the website for you while helping create a buzz among your alumni community on social media to make sure the campaign is a big success. To learn more, set up some time to chat with us.

“Funderful has taken giving to a whole new level. Their ability to cooperatively generate fun and creative ideas that foster community, combined with their innovative platform and technical support is a winning combination.”
Karen Van Schouwen, Director of Annual GivingDordt College, a liberal arts college in Iowa
“Our giving day with Funderful was a great success. We surpassed our goal, and more importantly our community was excited about giving. Funderful is a great partner, not just in providing the progressive technology behind the platform, but they worked in tandem with us to develop a communications calendar and content library.”
Casey Jacobs, Director of DevelopmentAmerican University, Washington D.C.
“A creative and powerful tool to tap into the deep psychological needs of alumni – it will attract scores more schools to Funderful”
Dave Celone, Former Director of DevelopmentTuck School of Business at Dartmouth College

See some of our most popular campaigns