CAMPAIGNS FOR YOUR ALUMNI

Funderful addresses the root cause of low participation rates,
bringing alumni donation campaigns into the digital and social era.

Giving Day

A successful Giving Day needs a powerful campaign creative theme based on insights about the community. We took Clawed, AU’s mascot and designed him in a way exciting for a Giving Day Campaign. The theme of the 36-hour giving day became “Get Clawed to the Ball” 2016.

What made the Giving Day a huge success was our Facebook Challenge. For every share a donor got on Facebook, they would donate a specific amount to the school. From AU’s first Giving Day ever in 2015 to the following year, there was a 74% increase in amount raised from year 1 and a 28% y-o-y increase in participation.

Memory Campaign

Memory Campaigns are used as a way to ask alumni for a memory instead of money. However, done properly, this can bring in a lot of money as it happened at Wolfson College in Oxford. Wolfson asked alumni to send a memory in the form of a picture that would be posted in the new library. Once alums were on the website they could see that they could leave more than a memory, they could leave a mark. Despite the fact that giving back was not the priority, Wolfson College raised over $740,000 with the help of Funderful’s digital memory campaign. Before using Funderful, the max amount of money Wolfson had raised through a digital campaign was about $72,000.

Fiscal year-end drive

Before Funderful, the maximum participation in annual giving Rhodes had ever seen was 17%. When the Rhodes Annual Giving Campaign began on Funderful’s platform it was at 12%, in 3 months it was at an all time high of 28%. What made the campaign successful was that every class got their own individual page personalized with their class picture. Many donors even reached out requesting a copy of the photo on their class page.

Take a Seat Campaign

This campaign makes sponsoring a chair at a school auditorium made as transparent as buying a movie ticket. Nyenrode University in the Netherlands was reconstructing one of the auditoriums and allowed alumni to sponsor a seat for about $500 each. The campaign is ongoing and they have already raised over $55,000. The chairs can be physically engraved with the alumni’s name or done virtually and repeated every year.

Here is one way how we bring your alumni to the campaign website

SEE THE FACEBOOK CHALLENGE