Advancement teams face digital age challenges
Where are your alumni?
Funderful’s Paid Social team has expertise in managing effective advertising across Facebook, Instagram, LinkedIn & Snapchat that stems from having run paid social campaigns in excess of $10M.
Funderful’s approach to Paid Social
Development of strategic plans and investment allocations based on your institution’s priorities.
Target audience production based on real-life alumni data or even users’ relevant interests and known affinities, allows for hyper-targeted impressions.
Crafted recommendations on impactful advertising copy, as well as conversational Messenger dialogues.
360-degree campaign management by a team with robust experience in multi-channel social media advertising.
In-flight campaign optimization maximizes performance of your ads as well as ensures highest budget efficiency.
Data measurement and insight development allows you to understand your campaign’s performance beyond the numbers.
Paid Social can help your institution convert your targeted audience into real-life donations.
Our combination of high precision targeting, strategically-crafted content, and skilled execution resulted in one advertising dollar generating $21.50 in new donations during the Giving Day.
Sample use cases
News & Events
Maximize your investment
Paid Social Advertising
Serve your institution’s content to targeted, relevant users natively on their social media channels.
Facebook Messenger Chatbots
Distribute customized yet automated messages to your community, directly from your Facebook Page.
Paid Social is the official term for social media marketing supported by media dollars.
Paid Social differs from Organic Social, which is the typical “un-boosted” style of posting for users and brands.
Paid Social is a means of displaying your institution’s content to targeted, relevant users natively on their social media channels.