Reach your alumni and students on a whole new level

By implementing Messenger chatbots into your advancement strategies, you can get a 10x better response rate than traditional tactics
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Challenges of the digital age

Alumni are not responding to traditional outreach efforts like direct mail, phone and email
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Social media strategy is not being implemented to its full potential
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Low engagement and fewer gifts

What is Funderful’s solution?

Funderful’s innovative strategy features a combination of Facebook Messenger Chatbots and Paid Social advertising to get your alumni to see your messages, become engaged and reply, and then ultimately donate to your institution.

Facebook Messenger Chatbots

Distribute customized yet automated messages to your community, directly from your Facebook Page.

Paid Social Advertising

Serve your institution’s content to targeted, relevant users natively on their  social media channels.

See Funderful in action

How does Funderful work?

Step 1: Find your alumni

From young alumni to leadership & major gift donors, we’ve been able to find on average 84% of alumni on Facebook.

Step 2: Build your subscriber list

  • Targeted social media advertising
  • Customized text messages
  • Segmented email outreach
  • Scan codes on printed event collateral

Learn about Paid Social here >

Step 3: Get your alumni to engage and take action

Not only do our clients see high open rates (80% on average), simple bot conversations built on Funderful’s innovative platform see 10x higher alumni click-through-rates than email benchmarks.

What are chatbots?

Derived from the term “chat robot”, “chatbots” allow for highly engaging, conversational experiences that can be customized and used on popular platforms such as Facebook Messenger. Pre-built conversational flows allow you to simultaneously communicate with your alumni in a “one on one” manner, while expanding your team’s bandwidth to focus on other tasks.

Increase donations & engagement

Each constituent’s path to giving back is different, which is why experiencing pre-built conversational flows allows your alumni to reveal only the information they are interested in.

Get an instant response

Unlike direct mail, email or social media, Messenger is all about real-time two way conversations, so you will always be able to sense the sentiment in your community and adapt quickly as needed.

Identify leadership donors

By asking the right questions and taking the advantage of 10X better engagement rates than email, you are able to quickly identify new high potential leadership donor prospects.

Develop and strengthen relationships

You can switch from automated chatbots to live messaging conversation at any time, allowing you to start nurturing relationships with your high priority constituents.

Drive to your website

Whether your campaign features a giving day website or a reunion registration page, you are able to drive your Messenger subscribers to priority websites of your choosing.

Enrich your database

Once your audience starts responding to the chatbot and revealing their current preferences, you will have access to an ever-growing amount of information that you can use to enrich your existing database.

ASIDE FROM ADVANCEMENT, HERE ARE SOME OF THE BEST AREAS WHERE CHATBOTS CAN HELP:

ATHLETICS

Engage your fans and increase athletics fundraising with chatbots for booster clubs and athletics departments.

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EVENT MARKETING

Boost event awareness & attendance by integrating chatbots into your communications outreach strategy.

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GIVING DAYS

Create a buzz and attract more donors during your Giving Day through the implementation of chatbots.

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YOUNG ALUMNI

Reach your young alumni where they already spend their time. 91% of them already use Messenger daily.

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See Funderful in action through Facebook Messenger and schedule a call with us.

Schedule a call