Trusted by universities around the globe since 2012
In today’s digital age, universities are up against major challenges
Alumni are not responding to institution’s outreach efforts + Social media strategy is not being implemented to its full potential = Low engagement and fewer gifts
What is Funderful’s solution?
Funderful’s strategy features a combination of Facebook Messenger Chatbots and Paid Social advertising to get your alumni to see your messages, become engaged and reply in an innovative way, and then ultimately donate to your institution.
Paid Social Advertising
Serve your institution’s content to targeted, relevant users natively on their social media channels
Facebook Messenger Chatbots
Distribute customized yet automated messages to your community, directly from your Facebook Page
How does Funderful work?
Step 1: We find 84% of your alum on Facebook
From young alumni to leadership and major gifts, we’ve been able to find on average 84% of alumni on Facebook.
Step 2: We run targeted Paid Social ads
Our social media team manages :
- Campaign placement & optimization
- Efficient media budgeting
- Performance measurement
- Impact reporting
Step 3: We build your Facebook Messenger subscriber list
Through cross-channel integrated implementation of social advertising, digital traffic, and physical scan codes,, we help build your Facebook Messenger subscriber list.
Step 4: Build Facebook chatbots using our software to engage alumni year round
Using our cutting-edge platform and resource library of templates, you will be able to easily build bot conversations to engage your community year-round.
What are chatbots?
Derived from the term “chat robot”, “chatbots” allow for highly engaging, conversational experiences that can be customized and used on popular platforms such as Facebook Messenger. Pre-built conversational flows allow you to simultaneously communicate with your alumni in a “one on one” manner, while expanding your team’s bandwidth to focus on other tasks at hand.
Facebook Messenger are able to:
- Provide tailored information to your audience
- Allow both institutions & alumni to share quick responses
- Screen leadership giving level prospects
- Drive people to any website or fundraising page
- Build alumni relations and cultivate institutional affinity
- And much more.