As our team is in the business of empowering small shops, , I was naturally quite excited to attend all giving day related sessions during the CASED1 conference in Boston, with a keen ear to any tips related to small shop operations. What I mostly witnessed instead, was a plenitude of trite statements – the importance of planning, organizing and scheduling the campaign, knowing your target audience and setting measurable goals. And throughout the conference, I kept hearing my own concern echoed by the attendees in the audience – it all makes perfect sense, but what would it take for a small shop to run a giving day?
During my own conference session, I shared seven free time-saving tools that help make giving days feasible for small shops. After the many requests to share my presentation and samples, I thought of also sharing the tips – the lessons my team and I have learned from running our client giving days.
1 The Checklist – are you ready?
It is true that in order to run a successful giving day, a decent pre-preparation is needed, but throughout the time we have realized that there are four major checkpoints that truly matter:
- Internal champion? Who will be the relentless human engine driving your giving day progress day in and out? The one to energize, cheerlead and motivate your team?
- Leadership backing – your community needs to know that the leaders they look up to and revere are also supporting the cause.
- Volunteer backing – the tone of your giving day communication needs to be like alumni would talk among themselves when having a pint of beer
“Talk frequently about the impact of philanthropy, bust the myths by showing them where the money goes and let the students know why they’ll be asked for support – no surprises!
Take advantage of trends have a sense of humour and speak their language by being direct and honest.”
2 The Online Tools that will save you hundreds of hours. Make sure to add them to your 2016 arsenal:
- A giving day needs to be fully transparent – how to do it without learning to code? Ask your web team to include a simple table displaying your past fundraising results, similar to Princeton. To further increase community transparency, make use of #tagboard and TINT – social media aggregators which are convenient innovative platforms for ultimate content management.
- Creative and eye-catching visuals without any Photoshop skills.
Canva allows its users to create clean visuals for all types and sizes of social media posts. It is no secret, that the key to a higher engagement and click-through rates are social media messages containing visuals – on Twitter alone, images receive 150% more re-tweets than tweets without images.GIPHY will help you engage and invigorate your followers by conveying ordinary, yet universally understandable emotions and expressions in short, moving images. The application allows to browse and create all kinds of gifs that will trigger your community’s instant recognition of joy, sadness, awe and literally any other emotion and reaction imaginable.
- There are so many social media channels, how to manage them all?
Hootsuite and Buffer are both convenient tools to manage and schedule all you social media channels at once.Buffer offers great help in analyzing tweets – analytics show the most popular weekly field-specific trends and if an exact-style tweet got more re-tweets and favorites – these tools will let you know. Great help for planning.
- The ultimate influencer engagement
AgoraPulse is a simplified social media management tool that allows you to manage all social media content plus engage your volunteers on Twitter and Facebook, and most importantly – identify who your true influencers are.
3 Planning to-do list with outlined tasks
For the campaign to succeed it is important to keep a bird’s eye-view of what tasks has to be completed in order to launch and manage your giving day and how you are doing in terms of time.
This is an easy way to follow the progress and check off the tasks that are done.
Download the sample
Hope you found these tips useful & one is clear – with the right help a small shop can and should run a Giving Day!